Privacy Policy

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account
• Contact our support team
• Participate in surveys or promotions
• Subscribe to our newsletter

This may include your name, email address, username, and any other information you choose to provide.

Automatically Collected Information

When you use our games, we automatically collect certain information about your device and usage:

• Device information (model, operating system, unique device identifiers)
• Game play data (progress, achievements, in-game purchases)
• Usage statistics (session duration, features used, crash reports)
• IP address and general location information

Third-Party Data

We may receive information about you from third-party services such as:

• Social media platforms (if you choose to connect your account)
• Advertising partners
• Analytics providers

We use the collected information for various purposes:

Game Operation & Improvement

• To provide and maintain our games
• To improve game features and develop new content
• To personalize your gaming experience
• To process in-game purchases and transactions

Communication

• To send you game updates and news
• To respond to your inquiries and support requests
• To send promotional communications (with your consent)

Analytics & Marketing

• To analyze game usage and player behavior
• To conduct market research and surveys
• To deliver targeted advertising
• To measure the effectiveness of our marketing campaigns

Legal & Safety

• To comply with legal obligations
• To protect against fraud and abuse
• To enforce our Terms of Service
• To ensure the safety of our community

We may share your information with:

Service Providers

We work with third-party service providers who assist us in operating our games:

• Cloud hosting providers
• Analytics services (e.g., Google Analytics, Firebase)
• Payment processors
• Customer support platforms
• Advertising networks

Advertising Partners

We may share limited information with advertising partners to deliver relevant ads. This may include:

• Device identifiers
• Usage data
• Demographic information

You can opt out of personalized advertising through your device settings.

Business Transfers

If Pixel Lake Limited is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

Our games are not intended for children under the age of 13 (or the minimum age in your jurisdiction). We do not knowingly collect personal information from children.

If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

Parents who believe we may have inadvertently collected information from their child should contact us immediately.

We retain your personal information for as long as necessary to:

• Provide our games and services
• Comply with legal obligations
• Resolve disputes and enforce our agreements

When your data is no longer needed, we will securely delete or anonymize it.

Depending on your location, you may have certain rights regarding your personal information:

Access & Portability

You have the right to request access to the personal information we hold about you and to receive a copy of your data in a portable format.

Correction

You can request that we correct any inaccurate or incomplete personal information.

Deletion

You can request that we delete your personal information, subject to certain legal exceptions.

Opt-Out

You can opt out of:

• Marketing communications
• Personalized advertising
• Data sharing with certain third parties

Restrict Processing

You can request that we restrict the processing of your personal information in certain circumstances.

To exercise any of these rights, please contact us using the information provided below.

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication mechanisms
• Employee training on data protection

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses
• Privacy Shield frameworks (where applicable)
• Other legally approved transfer mechanisms

We use cookies and similar tracking technologies to:

• Remember your preferences
• Analyze game usage
• Deliver personalized content and advertising

You can control cookie settings through your browser or device settings. Note that disabling cookies may affect game functionality.

Our games may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements.

We will notify you of any material changes by:

• Posting the new policy on our website
• Sending an in-game notification
• Emailing you (if you've provided your email address)

Your continued use of our games after the effective date of the updated policy constitutes acceptance of the changes.

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:

Pixel Lake Limited Taupo, New Zealand

Email: privacy@pixellakegames.com Website: www.pixellakegames.com

For users in the European Union, you also have the right to lodge a complaint with your local data protection authority.